Change is gonna come – a digital precipice

Prelude
I’ve never been good at writing in coffee shops. I maybe get through one gritty paragraph before the whole experience turns into people watching or too-pensive thinking.

There are crumbs on a saucer that’s covered in an antique flower print. The colors are bright but yellowed. The crumbs seem fresh. If you push enough around on the plate with a wet finger, you make a morsel of sorts.

Back to Reality
I’ve been thinking a lot about vlogging – video blogging.

The concept of blogging isn’t new to me. I’ve had a written blog since 2008 (and also won an award or two for it). The content is old news – literally.

Back in my blogging days – when I also used YouTube to post raw (and unedited) clips of the council meetings and events I was covering as a journalist – my content was good because it was content at all.

What I mean by that is, I was one of the few people in my field using a blog, YouTube and Twitter to communicate with people, share news and events, and post media. This fact alone made it unique, although I did have to work to establish my content as worthy of readership and viewership.

The videos were, from a technical standpoint, terrible. I didn’t edit anything. I just posted what I had from my handheld Flip or point-and-shoot camera. Posting the files to YouTube made it easy for me to have a link to share with my readership; that was the main reason I posted them at all. And to share what was happening behind closed doors, or in places where few people had access, with the public. It was all about sharing as much information as possible with the public.

Back then, in 2008, YouTube didn’t feel as vast and scary as it does now. Everyone has an opinion about everything. Everyone is selling something. Everyone has the best something. Everyone is a fitness, beauty, nutrition or basket weaving expert.

YouTube is a serious marketing machine, where relatively unknown people can share their life, opinions and reviews, and become insta-famous in no time.

This scares me, mostly because I feel like I’m arriving very late to the party. Sure, I know what they say – that it doesn’t matter because if you make good content, it will stand out and be noticed.

But what they fail to realize is that that building these digital YouTube empires takes time, and that’s something you can’t replicate overnight.

You don’t get time back. There’s no magic formula that will help me calculate how many subscribers, followers or views I can garner with any of my content.

At the end of the day, what’s going to matter to me is not those numbers – although at a point, they do matter, very much.

What’s going to matter in the grand scheme of things is that I created content and put it out there daily, regardless of what I think people will think about it or say about it.

As it were, I’m fairly certain it won’t be that many people watching, anyway.

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